Style guide, high fidelity prototype
CSUN students need a faster and more efficient way to identify available parking spaces within a reasonable proximity to their classes, events, and other desired campus locations.
For example, CSUN students, on average, pay over $200 per semester in parking, yet 65% of students are not satisfied with parking availability on campus.
We believe that by implementing a reservation parking mobile application for CSUN students, we will be able to leverage data to achieve a clear understanding of parking availability on campus and provide users with a frictionless campus parking experience.
Our key performance indicators are more available parking spaces per square mile. We will know this is true when we see less congested parking, less time spent parking, and an increased percentage of downloads among eligible users.
UX Research, UX Design and UI Design
What products exist to find parking on campus?
How many users interact with existing products?
What are users current pain points with existing products?
Which features are essential to find parking?
A survey was conducted with 27 CSUN students to identify how students feel about campus parking and understand their experience and challenges with parking.
A series of in-depth interviews were then conducted on 3 participants to further identify pain points, frustrations, needs, and desires with parking on campus to determine how CSUN could improve this experience.
An archetype was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.
• She is stressed about parking availability
• She has to commute 2 hours to campus
• An efficient way to find parking
• Guaranteed parking spot
Competitive analysis was conducted to identify competitors' strengths and weaknesses to inform Matadors' Parking features and information structure.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
The primary user flow is the process of reserving and getting information about parking availability.
Low-fidelity wireframes are created to optimize the user experience before implementing UI elements and color.
Using the feedback and insights gained from research, analysis, and sketching, a high-fidelity prototype was created to begin user testing.
The development of the Matadors' Parking application was a big learning experience for me.