Matadors' Parking

Matadors’ Parking is a parking reservation mobile application that identifies campus parking availability, offers seamless reservation capabilities, and provides smart parking assistance, which recommends optimal parking locations for users based on their class schedule, events, or other desired campus locations.

Matadors' Parking connects with CSUN's portal for ease of use and secure access.

Year

2021 - Present

Agency

None

Project Type

UX/UI Design

Role

UX/UI Designer

MATADORS'
PARKING

Overview

A parking application for CSUN students

Matadors' Parking is a parking reservation app that connects with CSUN 's portal.

Problem Statement

CSUN students need a faster and more efficient way to identify available parking spaces within a reasonable proximity to their classes, events, and other desired campus locations.

For example, CSUN students, on average, pay over $200 per semester in parking, yet 65% of students are not satisfied with parking availability on campus.

Hypothesis Statement

We believe that by implementing a reservation parking mobile application for CSUN students, we will be able to leverage data to achieve a clear understanding of parking availability on campus and provide users with a frictionless campus parking experience.

Our key performance indicators are more available parking spaces per square mile. We will know this is true when we see less congested parking, less time spent parking, and an increased percentage of downloads among eligible users.

View Prototype
My Role/Responsibilities

UX research and UI design

Process

Discover

On campus parking essentials

Initial research focused on better understanding user’s needs related to on-campus parking information and availability.

Focus Areas
01

What products exist to find parking on campus?

02

How many users interact with existing products?

03

What are users current pain points with existing products?

04

Which features are essential to find parking?

Quantitative Survey

A survey was conducted with 27 CSUN students to identify how students feel about campus parking and understand their experience and challenges with parking.

User Interviews

A series of in-depth interviews were then conducted on 3 participants to further identify pain points, frustrations, needs, and desires with parking on campus to determine how CSUN could improve this experience.

Key Takeaways
01

What products exist to reserve and monitor parking? 

02

How do students find parking?

03

What are users current pain points with on campus parking?

04

Which features are essential to find parking on campus?

05

Which features are essential for a parking app?

Competitive Analysis

Competitive analysis was conducted to identify competitors' strengths and weaknesses to inform Matadors' Parking features and information structure.

Define

Understanding the users' needs

After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that Matadors' Parking could focus and improve upon.

Persona A

A persona was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.

Persona B

A persona was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.

Empathy Map

An empathy map was created to understand the end user's behaviors and attitudes.

Ideate

Building a better experience

To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.

User Flow

The primary user flow is the process of reserving and getting information about parking availability.

Low-Fidelity Wireframes

Low-fidelity wireframes are created to optimize the user experience before implementing UI elements and color.

Onboarding Process

The end goal for the user is to find and reserve available parking in advance.

High-Fidelity Prototype

Using the feedback and insights gained from research, analysis, and sketching, a high-fidelity prototype was created to begin user testing.

Reflection

The development of the Matadors' Parking application was a big learning experience for me.

Obtaining quantitative data through surveys was challenging. While working on this application, we were in a completely remote environment. That being said, most students haven't had experience parking on campus. I began networking through CSUN's Discord channel and found several candidates that met the criteria. This included active students and alumni. Now that most students are back on campus, I plan to revisit my research and conduct more surveys in order to understand CSUN's parking environment post-pandemic. The next step for this project includes establishing a landing page and an apple watch application.

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